Analytics are helpful, but they don’t tell the whole story. This post explores how to interpret Squarespace website metrics with empathy and intention, using UX insights to improve engagement, trust, and conversion without losing sight of the humans behind the data.

Sometimes “boring” is just another word for effective.

Your website communicates long before anyone reads a word. Learn how Squarespace web design, UX strategy, and clear communication shape first impressions, build trust, and convert visitors into confident buyers.

Lost in the digital aisles of online stores? Learn how to transform your shop from a confusing maze into a shopper's paradise. Discover the secrets to intuitive design that keeps customers coming back for more!

Check out my review of GoLive’s beautiful new Trove ecommerce template. I highlight seven specific design elements from Trove that any online shop should implement to drive more sales, along with a link to my full video walkthrough of the template.

The secret to more orders and fewer returns? Great photos! Learn the ins and outs of impactful product photography for your eCommerce site. Whether you choose to DIY or go professional, these tips will make sure your images really shine. Plus, discover my resources for great eCommerce photos to fit any budget!

Let your customers know that they matter to you beyond the sale by bringing your brand into their inbox. Customizing the default emails your site sends is a quick way to create a personalized experience and Squarespace offers lots of options to quickly and easily edit all the stock emails in one place.

Web accessibility is essential for creating an inclusive online experience. It helps websites reach a wider audience, improve search engine rankings, and reduce maintenance costs. Here’s how to do it.

Are you looking to enhance your online business and provide a seamless customer experience? Discover the power of FAQ pages! Learn how FAQs can answer burning questions, boost trust, save time, smooth the shopping experience, showcase your expertise, and amp up your SEO awesomeness.

With mobile purchases making up about half of all eCommerce sales, it's important to optimize your website for mobile sales. It’s not enough to just put your products or services online for people to discover. You’ve got to make sure that your site is designed for selling on devices big and small.

Your search for the perfect template for your new eCommerce website ends here. In this post, I’m going to show you how you can design your own custom template in just a few easy steps. Includes a walk-through video showing you exactly what to do!

Check out 6 of my favorite new templates + exactly what I would do to each of them to make them eCommerce ready.

How do you help the right people discover your products? Follow these tips and best practices for your product pages to appeal to customers and search engines alike.

Discover how taking an empathetic approach to eCommerce may be the competitive advantage you’ve been missing. Use my 12 tips to connect with stressed out and distracted customers on a more human level before, during and after each purchase.

Finding great looking stock images sometimes feels like trying to find a needle in a haystack. Learn how to find the hidden gems and put together a cohesive selection of images for your eCommerce website - all for free!

Just because you're small doesn't mean you have to look it! Here are 8 ways your small business can turn up, compete with the big guys, and use your size as a competitive advantage!

First impressions are everything and a mega footer allows you to have all the links you want on your site without compromising on a clean, minimal header. Find out why this design feature works and what to include in the footer of your eCommerce website.

Your home page is one of the most important pages on your eCommerce website. Discover some simple elements to include to make sure that you capture the attention of visitors right away and keep them browsing around your site to discover new products!

As a jumping-off point, templates can help you get to launch day faster and cheaper but how do you know what to look for in a template design? How can you make sure you pick the right one for your eCommerce site and avoid some common template traps?

In this quick post, get four tips for making your FAQ page customer-friendly and informative plus two options for how to quickly create a FAQ page on your Squarespace site.